Terms of Use

These Terms of Use are entered into by and between you (“user”, “you”, and “your”) and JDL Sales LLC, a Michigan limited liability company doing business as Dealflow AI (“Company”, “we”, “our”, and “us”). The following terms and conditions, together with any documents they expressly incorporate by reference (collectively, “Terms of Use”), govern your access to and use of our website located at tmu.dfaimedia.com, including any content, functionality, and services offered on or through such platform (collectively, the “Services”), whether as a guest or a subscription user.

Please read the Terms of Use carefully before you start to use the Services. By using the Services, you accept and agree to be bound and abide by these Terms of Use and our Privacy Notice, found at tmu.dfaimedia.com/privacy, incorporated herein by reference (the “Privacy Notice”). If you do not want to agree to these Terms of Use or the Privacy Notice, you must not access or use the Services.

The Services are offered and available to users who are 18 years of age or older and reside in the United States or any of its territories or possessions. By using the Services, you represent and warrant that you are of legal age to form a binding contract with the Company and meet all of the foregoing eligibility requirements. If you do not meet all of these requirements, you must not access or use the Services.

We may revise and update these Terms of Use from time to time in our sole discretion. All changes are effective immediately when we post them, and apply to all access to and use of the Services thereafter. However, any changes to the dispute resolution provisions set out in Section 25 herein will not apply to any disputes for which the parties have actual notice on or before the date the change is posted on our platform.

Your continued use of the Services following the posting of revised Terms of Use means that you accept and agree to the changes. You are expected to check this page frequently so you are aware of any changes, as they are binding on you.

The Company is a sales performance training platform built on the Cognitive Wall™ framework. The Services include, but are not limited to, the following:

• Wall Assessment — diagnostic that maps a new user’s primary Wall triggers;
• DealBot — AI-powered training engine offering drill-based, simulation, and scenario-based practice modes;
• Skill Signature — persistent user profile that routes training progression across sessions;
• Training Ground — primary learning environment with personalized modules;
• Resource Studio— purchasable AI-generated content packs; and
• Manager Intelligence Dashboard — team-level training analytics.

The specific features available to you will depend on your subscription tier as discussed below.

The Services are designed for educational and professional development purposes in the field of sales performance. Please see our Privacy Notice for more information regarding how user data uploaded or collected through the Services is used, maintained, protected, and disclosed by the Company.

Dealflow AI uses AI technologies throughout its platform. By using the Services, you acknowledge and agree to the following:

• AI-Powered Simulations — DealBot is an AI-powered simulation. All interactions within DealBot sessions are with AI, not human beings. No human is on the other end of any simulation conversation.
• Coaching Persona — The AI coaching persona “John” uses a synthetic voice clone of the founder’s voice. It is not a live human. It is a pre-rendered AI-generated audio experience.
• Third-Party AI Processing — User inputs during DealBot simulation sessions may be processed by third-party AI providers (specifically, Anthropic’s Claude application programming interface) for the purposes of scoring, coaching feedback generation, and session analysis.
• No Human Interaction — Unless explicitly stated otherwise (e.g., live support channels), all interactive features of the platform are AI-driven.

This disclosure is intended to comply with applicable AI transparency laws. We strive to follow all relevant requirements and are committed to updating these Terms of Use as necessary to maintain alignment with evolving regulations.

The Services do not provide and are not a substitute for:

• Therapy, counseling, or clinical intervention;
• Medical or psychological advice;
• Financial or securities advice or planning;
• Legal advice or representation; or
• Professional sales coaching, mentorship, or management.

Our Services are educational tools. All training content, coaching feedback, and simulation outputs are for informational and skill-development purposes only. Users should consult qualified professionals for matters requiring professional advice.

The Company offers the subscription tiers and pricing as described on the Pricing Page, located at tmu.dfaimedia.com/pricing.

The Company reserves the right to introduce additional subscription tiers, modify pricing, or adjust feature availability at any time. Users will be notified of material pricing changes at least thirty (30) days in advance. Changes to pricing will apply at the start of the next billing cycle following the notice period.

All paid subscriptions are processed through Stripe, our third-party payment processor. By subscribing to a paid tier, you agree to Stripe’s Terms of Use in addition to these Terms of Use.

• Subscriptions are billed monthly on the anniversary of your initial subscription date.
• Payment is due at the start of each billing cycle. Failed payments may result in suspension of access to paid features.
• All fees are stated in United States dollars unless otherwise indicated.
• The Company does not store credit card numbers directly. All payment data is handled by Stripe in accordance with the Payment Card Industry Data Security Standard (PCI DSS).

By subscribing to the pro tier, you authorize recurring monthly charges to your payment method on file, unless you have agreed to pay annually, in which case your renewal payment will process annually. Auto-renewal terms are disclosed clearly during the sign-up process before your initial purchase, not buried in fine print.

You may cancel your subscription at any time through the same online mechanism you used to sign up. No phone call is required to cancel an online subscription.

Upon cancellation, access to your subscription features continues through the end of your current paid billing period. No prorated refunds are issued for partial billing periods unless otherwise required by applicable law. After your billing period ends, your account and access to Services will revert to the free tier.

We reserve the right to terminate, withdraw, or amend the Services, and any service or material we provide through the platform, in our sole discretion without notice. We will not be liable if for any reason all or any part of the Services are unavailable at any time or for any period. From time to time, we may restrict user access, including subscription user access, to some or all parts of the Services.

You are responsible for making all arrangements necessary for you to have access to the Services. To access the Services or some of the resources they offer, you may be asked to provide certain registration details or other information. It is a condition of your use of the Services that all the information you provide on, to, or through the Services is correct, current, and complete. You agree that all information you provide to subscribe to any portion of the Services within the platform or otherwise, including, but not limited to, through the use of any interactive features on the Services, is governed by our Privacy Notice, and you consent to all actions we take with respect to your information consistent with our Privacy Notice.

If you choose, or are provided with, a username, password, or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any other person or entity. You also acknowledge that your account is personal to you and agree not to provide any other person with access to the Services or portions of them using your username, password, or other security information. You agree to notify us immediately of any unauthorized access to or use of your username or password or any other breach of security. You also agree to ensure that you exit from your account at the end of each session. You should use particular caution when accessing your account from a public or shared computer so that others are not able to view or record your password or other personal information.

We have the right to disable any username, password, or other identifier, whether chosen by you or provided by us, at any time in our sole discretion for any or no reason, including if, in our opinion, you have violated any provision of these Terms of Use.

The Services and their entire contents, features, and functionality (including, but not limited to, all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the Company, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

The Cognitive Wall™ framework is a proprietary model developed by the Company. It is not academically published or peer-reviewed. No claim is made that “Cognitive Wall” is an established academic construct.

These Terms of Use permit you to use the Services for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on or accessible through the Services without our prior written consent.

You must not:

• Modify copies of any materials from the Services;
• Use any illustrations, photographs, video, or audio sequences, or any graphics separately from the accompanying text; or
• Delete or alter any copyright, trademark, or other proprietary rights notices from copies of materials from the Services.

You must not access or use for any commercial purposes any part of the Services or any other services or materials available through the Services.

If you wish to make any use of material on the Services other than that set out in this section, please address your request to the Company at the contact information provided in Section 30.

If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Services in breach of the Terms of Use, your right to use the Services will stop immediately and you must, at our option, return or destroy any copies of the materials you have made. No right, title, or interest in or to the Services or any content on the Services is transferred to you, and all rights not expressly granted are reserved by the Company. Any use of the Services not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate copyright, trademark, and other laws.

The Company name; the terms “JDL Sales LLC”, “JDL Sales”, “Dealflow AI”, “Pressure Proof Selling”, “DealBot”, “Sovereign Flow”, and “Cognitive Wall”; the Company logo; and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its affiliates or licensors. You must not use such marks without the prior written permission of the Company. All other names, logos, product and service names, designs, and slogans available on or through the Services are the trademarks of their respective owners.

If you believe that any content on or accessible through the Services violate your copyright, please send us a notice of copyright infringement by contacting us at the contact information provided in Section 30, below.

You may use the Services only for lawful purposes and in accordance with these Terms of Use. You agree not to use the Services:

• In any way that violates any applicable federal, state, local, or international law or regulation (including, without limitation, any laws regarding the export of data or software to and from the United States or other countries);
• For the purpose of exploiting, harming, or attempting to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information, or otherwise;
• To send, knowingly receive, upload, download, use, or re-use any material that does not comply with these Terms of Use;
• To transmit, or procure the sending of, any advertising or promotional material, including any “junk mail”, “chain letter”, “spam”, or any other similar solicitation;
• To impersonate or attempt to impersonate the Company, a Company employee, another user, or any other person or entity (including, without limitation, by using email addresses associated with any of the foregoing); or
• To engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Services, or which, as determined by us, may harm the Company or users of the Services, or expose them to liability.

Additionally, you agree not to:

• Use the Services in any manner that could disable, overburden, damage, or impair the site or interfere with any other party’s use of the Services, including their ability to engage in real time activities through the Services;
• Use any robot, spider, or other automatic device, process, or means to access the Services for any purpose, including monitoring or copying any of the material on the Services;
• Use any manual process to monitor or copy any of the material on the Services, or for any other purpose not expressly authorized in these Terms of Use, without our prior written consent;
• Use any device, software, or routine that interferes with the proper working of the Services;
• Introduce any viruses, Trojan horses, worms, logic bombs, or other material that is malicious or technologically harmful;
• Attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Services, the server on which the Services is stored, or any server, computer, or database connected to the Services;
• Attack the Services via a denial-of-service attack or a distributed denial-of-service attack; or
• Otherwise attempt to interfere with the proper working of the Services.

User-provided data (“User Data”) must comply with these Terms of Use. Any User Data on the platform will be considered non-confidential and non-proprietary. By providing any User Data on the Services, you grant us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns, the right to use, reproduce, modify, perform, display, distribute, and otherwise disclose to third parties any such material for the purposes of providing the Services, operating the Company, and improving the Services. Notwithstanding the foregoing, we will not use User Data to train, improve, or develop AI or machine-learning models, and we will not share User Data with third parties to train their AI or machine-learning models.

You represent and warrant that:

• You own or control all rights in and to the User Data and have the right to grant the license granted above to us and our affiliates and service providers, and each of their and our respective licensees, successors, and assigns; and
• All of your User Data do and will comply with these Terms of Use.

You understand and acknowledge that you are responsible for any User Data, and you, not the Company, have full responsibility for such content, including its legality, reliability, accuracy, and appropriateness. We are not responsible or liable to any third party for the content or accuracy of any User Data.

We have the right to:

• Remove any User Data for any or no reason in our sole discretion;
• Take any action with respect to any User Data that we deem necessary or appropriate in our sole discretion, including if we believe that such User Data violates the Terms of Use, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the Services or the public, or could create liability for the Company;
• Take appropriate legal action, including, without limitation, referral to law enforcement, for any illegal or unauthorized use of the Services; or
• Terminate or suspend your access to all or part of the Services for any or no reason, including, without limitation, any violation of these Terms of Use.

Upon termination:

• Your right to access the Services ceases immediately (or at the end of your current billing period, if applicable);
• You may request export of your User Data in accordance with our Privacy Notice; and
• Provisions of these Terms of Use that by their nature survive termination shall survive, including, but not limited to, Section 10, Section 21 through Section 30.

YOU WAIVE AND HOLD HARMLESS THE COMPANY AND ITS AFFILIATES, LICENSEES, AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING, OR TAKEN AS A CONSEQUENCE OF, INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT AUTHORITIES.

However, we do not undertake to review all material before it is accessible on the Services and cannot ensure prompt removal of objectionable material after it has been posted. Accordingly, we assume no liability for any action or inaction regarding content provided by any user or third party. We have no liability or responsibility to anyone for performance or nonperformance of the activities described in this Section 15.

The information presented on or through the Services is made available solely for general information purposes. We do not warrant the accuracy, completeness, or usefulness of this information. Any reliance you place on such information is strictly at your own risk. We disclaim all liability and responsibility arising from any reliance placed on such materials by you or any other visitor to the Services, or by anyone who may be informed of any of its contents.

The Services include content provided by third parties, including materials provided by other users and third-party licensors, syndicators, aggregators, and/or reporting services. All statements and/or opinions expressed in these materials, and all articles and responses to questions and other content, other than the content provided by the Company, are solely the opinions and the responsibility of the person or entity providing those materials. These materials do not necessarily reflect the opinion of the Company. We are not responsible, or liable to you or any third party, for the content or accuracy of any materials provided by any third parties.

We may update the content on the Services at any time, and from time to time, but its content is not necessarily complete or up-to-date. Any of the material on the Services may be out of date at any given time, and we are under no obligation to update such material.

All information we collect through the Services is subject to our Privacy Notice. By using the Services, you consent to all actions taken by us with respect to your information in compliance with our Privacy Notice.

If the Services contains links to other sites and resources provided by third parties, these links are provided for your convenience only. This includes links contained in advertisements, including banner advertisements and sponsored links. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third-party websites linked to through the Services, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

The owner of the Services is based in the United States. We provide the Services for use only by persons who are legally permitted to access such Services. We make no claims that the Services or any of their content are accessible or appropriate outside of the United States. Access to the Services may not be legal by certain persons or in certain countries. If you access the Services from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.

You understand that we cannot and do not guarantee or warrant that files available for downloading from the internet or the Services will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our site for any reconstruction of any lost data. TO THE FULLEST EXTENT PROVIDED BY LAW, WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY A DISTRIBUTED DENIAL-OF-SERVICE ATTACK, VIRUSES, OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR COMPUTER EQUIPMENT, COMPUTER PROGRAMS, DATA, OR OTHER PROPRIETARY MATERIAL DUE TO YOUR USE OF THE SERVICES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES OR YOUR DOWNLOADING OF ANY MATERIAL POSTED ON IT, OR ON ANY WEBSITE OR PLATFORM LINKED TO IT.

YOUR USE OF THE SERVICES, THEIR CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES IS AT YOUR OWN RISK. THE SERVICES, THEIR CONTENT, AND ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER THE COMPANY NOR ANY PERSON ASSOCIATED WITH THE COMPANY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE SERVICES. WITHOUT LIMITING THE FOREGOING, NEITHER THE COMPANY NOR ANYONE ASSOCIATED WITH THE COMPANY REPRESENTS OR WARRANTS THAT THE SERVICES, THEIR CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR PLATFORM OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT THE SERVICES OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE SERVICES WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.

TO THE FULLEST EXTENT PROVIDED BY LAW, THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING, BUT NOT LIMITED TO, ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE.

The foregoing does not affect any warranties that cannot be excluded or limited under applicable law.

TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL THE COMPANY, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, SHAREHOLDERS, DIRECTORS, MANAGERS, OR MEMBERS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE SERVICES, ANY WEBSITES OR PLATFORMS LINKED TO IT, ANY CONTENT ON THE SERVICES OR SUCH OTHER WEBSITES OR PLATFORMS, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING, BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.

IN NO EVENT WILL THE COLLECTIVE LIABILITY OF THE COMPANY AND ITS SUBSIDIARIES AND AFFILIATES, AND THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, SHAREHOLDERS, DIRECTORS, MANAGERS AND MEMBERS, TO ANY PARTY (REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, OR OTHERWISE) EXCEED THE TOTAL FEES PAID BY YOU TO COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

The limitation of liability set out above in this Section 22 does not apply to liability resulting from our gross negligence or willful misconduct.

The foregoing does not affect any liability that cannot be excluded or limited under applicable law.

You agree to defend, indemnify, and hold harmless the Company, its affiliates, licensors, and service providers, and its and their respective officers, directors, shareholders, members, managers, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms of Use or your use of the Services, including, but not limited to, your User Data, any use of the Services’ content, services, and products other than as expressly authorized in these Terms of Use, or your use of any information obtained from the Services.

All matters relating to the Services and these Terms of Use, and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of Michigan without giving effect to any choice or conflict of law provision or rule (whether of the State of Michigan or any other jurisdiction).

Any legal suit, action, or proceeding arising out of, or related to, these Terms of Use or the Services shall be instituted exclusively in the federal courts of the United States or the courts of the State of Michigan, in each case located in the City of Lansing and County of Ingham. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.

At Company’s sole discretion, it may require you to submit any disputes arising from these Terms of Use or use of the Services, including disputes arising from or concerning their interpretation, violation, invalidity, non-performance, or termination, to final and binding arbitration under the Rules of Arbitration of the American Arbitration Association applying Michigan law.

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE SERVICES MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES; OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

No waiver by the Company of any term or condition set out in these Terms of Use shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of the Company to assert a right or provision under these Terms of Use shall not constitute a waiver of such right or provision.

If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.

The Terms of Use and our Privacy Notice constitute the sole and entire agreement between you and the Company regarding the Services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Services.

The Company may assign its rights and obligations under these Terms of Use without your consent. You may not assign your rights under these Terms of Use without the Company’s prior written consent.

For questions about these Terms of Use, please contact the Company at the following contact information:

JDL Sales LLC d/b/a Dealflow AI
504 Avocet Drive
East Lansing, MI 48823
legal@dfaimedia.com

All notices of copyright infringement claims should be sent to the Company at the information above, addressed to the attention of “Copyright Agent”.